When it comes to predicting next year’s “hot” hues, what’s a paint manufacturer that focuses on trend-proof colors to do? For 2015, Devine Color is offering up two stunning palettes that can be applied to decorating projects both large and small for long-lasting impact.
“Our color choices are so strongly influenced by our memories, which is why the process of choosing color for your home feels so important, and often, so challenging. Trend colors are eye-catching, but rarely resonate emotionally, so we tend to tire of them not long after the paint has dried” said Devine Color founder and creative director Gretchen Schauffler. “In reality, we all want hues that make us feel good – that soothe and comfort us – but that still feel chic and current.”
For her 2015 selections, Schauffler tapped into a powerful vein of nostalgia with welcoming colors that bring to mind seaside escapes and school day experiences.
For the first of two palettes in Devine Color’s 2015 Color Trend Report, Schauffler referenced a trend she calls Retro-Remix. “We’re longing for less complicated times, so we’re seeing a shift from super-saturated hues to cooler shades reminiscent of the 1950s.” The five-color Retro-Remix palette is soft, transitional, and neutral, with hues that can be mixed and matched for walls, trim, ceiling and even furnishings.
Devine Pond, a cool, fresh turquoise with complex undertones that keep it from veering into kitsch, is a standout in the grouping. The deep, watery hue pairs beautifully with Devine Mirage and other silvery grays, which Schauffler deems “here to stay” as the new neutral. Devine Lightning, a soft white, and Devine Horizon, a vaporous aqua, serve as “skin colors”, offering a more muted foundation on which to build with accents like earthy Devine Buck, a smoky brown with a hint of purple These colors are all part of Devine Color’s Paint and Wallpaper collection, available at Target stores nationwide.
The palette also takes a decidedly modern approach to whole house decorating, offering unlimited ways to mix and match without chancing any error. “There’s really no way to go wrong,” said Schauffler. “Use Devine Mirage as a base color over 50% of surfaces, with the rest of the colors layered in wherever the mood strikes. Devine Pond becomes a perfect pick-me-up for furnishings or a striking ceiling color, and earthy Devine Buck can be used to warm up Devine Lightning and the other cool tones. And, the complementary wallpapers in the Paint & Wallpaper collection can also be used to add even more visual interest.”
Primary Gets Schooled
Taking cues from the most elementary of color palettes, a second collection references primary hues. Schauffler turned the striking, traditional palette on its head with a rosy take on red, grassy yellows and a cool gray with blue undertones. The warm, welcoming combination is subtle enough to carry an entire home, but its clever contrasts deliver enough drama to keep things interesting.
In this combination, Schauffler suggests using creamy Devine Whip, a white with rich undertones that keep it from looking sterile, as the base color for a room or home. Devine Iguana calls to mind an almost-ripe-banana yellow with green, earthy undertones. It’s an exotic accent that gives rooms a tropical tint.
Devine Lario, a more modern gray, cools off the warm palette and provides a counterbalance for its playful accent colors. Grassy Devine Olive is a pale, sun-kissed grassy pigment that plays nicely with almost any hue. And, Schauffler is wild about feminine Devine Saffron, a lipstick red that’s bold and romantic but not shocking. These hues, culled from Devine Color’s designer collections, are available at www.DevineColor.com and through its network of independent retailers.
“This palette is especially evocative,” said Schauffler. “Since each Devine hue is crafted by hand on canvas, they have a depth and nuance that might stir different memories and emotions depending on who views them. They can be used as standalone wall colors with white ceilings and trim, or paired in a single space to dramatic effect. There’s no wrong way to play here, which really speaks to the grouping’s childhood roots.”
Schauffler’s color philosophy extends beyond paint. A color consultant in her own right, she often advises clients to begin choosing color by taking stock of their existing furnishings and finishes. “It’s not enough for a color to be hip,” she said. “Look for commonalities in your favorite décor items and build from there, selecting complementary and contrasting hues that work with the things you already love. Decorating should be human, and the most successful hues are ones that speak to you – not ones pronounced as a year’s trends.”
For more information on Devine Color and its products, or to locate retailers nationwide, visit www.DevineColor.com.
About Devine Color: Devine Color is dedicated to empowering designers and homeowners with luminous, artist-created interior paint colors that enhance any decor style. Pioneering a new concept in paint with an exclusive light-enhancing formula, artist Gretchen Schauffler used her background in art therapy and graphic design to found the company out of her own home in 1998, creating a curated palette of trend-proof colors that feel fresh and timeless however they are used. Devine Color is available through select retailers across the U.S., as well as online. As part of the Valspar Corporation, Devine Color benefits from the global footprint as well as research and development capabilities of one of the world’s leading coating manufacturers. Visit www.devinecolor.com for more information.